From the monthly archives:

February 2008

One guy I’ve been following for a long time, and whose style I really like, is Paul Myers.

He recently created a report which “…explains the unlikely connection between Grammar Cops, yuppie reporters, wombats and marketing. It also shows that you can find powerful marketing lessons almost everywhere. In the process, it’s good for a few good laughs and a moment or two of, ‘Hmmmmm….'”

To download it (no registration or anything necessary) just follow the link below:

The Wombat Report (Adobe PDF)

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Acknowledge when you’ve been rubbish

February 29, 2008

OK, OK – I know.  You might be thinking I’m rather over-using these guys as an example, but I really do think they ‘get it’ far more than 99.999% of small businesses out there.  (And no, I don’t get anything for recommending them or talking about them). So why another post about Clarity?  Well, despite […]

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Do your order and shipping confirmation emails have personality?

February 29, 2008

You might remember me talking about how I think Clarity IT is a shining example of the kind of marketing approach I’m talking about in the post “Getting a little Clarity in your marketing“. Well, I just had my standard ‘your order has been shipped’ email, but I also got a more personal (and fun) […]

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Why the BBC and the Government are wrong about writing

February 28, 2008

I came across this BBC News article today: Children’s mags ‘damage writing’ “The report said these pupils read lightweight fiction and magazines at home for pleasure, which some teachers regarded as “comfort reading”. Teachers said they were concerned about the impact on pupils’ writing, which tended to be “inappropriately colloquial” when the task required a little […]

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Know yourself, know your audience – and STAND for something

February 27, 2008

I stumbled across a page today from an organisation called Natural News.  I know it’s American (which if you’re from the UK might be slightly off-putting – hey, I like Americans but I know there’s people out there that find them kinda ‘in your face’), but it’s a great example of ‘know your audience’. I’m […]

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How Virgin made a boring safety video utterly compelling

February 22, 2008

A few years ago I was on a Virgin Atlantic flight, and saw their safety video.  You know, those “oh my God, not another boring ‘heard it all before’ announcement – where did I put my book?” announcements.  Well, this isn’t – not by a long shot.  In fact, it’s so engaging, passengers would insist that […]

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Getting a little ‘Clarity’ in your marketing

February 22, 2008

Sometimes I come across websites from people that just ‘get it’.  The guys at Clarity IT are one of the few, and a shining example of what I’m trying to get through the skull of every small business owner out there. I think they have a brilliant, hilarious and devastatingly effective website (I just ordered […]

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Welcome to Personality Marketing

February 22, 2008

Yup – this is the blog.  And you’ll be seeing lots more soon (when I get my act together!).  This is just a, you know, holding page.  Under Construction.  Waiting for divine inspiration to strike. Etcetera etcetera… 🙂

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