From the monthly archives:

October 2008

How to hoover a horse

by gordon_mullan

Very quick post today, but a perfect illustration of how making your product unique/talkable can get you massive coverage.

Karen Armstrong from North Yorkshire is one of the first people in the UK to invest in an Anivac – or, as the BBC website puts it, a vacuum cleaner for horses (and other animals).

Believe me, once you’ve seen this, if you know anyone who has a horse, you will be telling them about this video and product. 

Click the link above to view the video, and then think whether you have any products that could be adapted to alternative and innovative uses that make them remark-able…

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