From the monthly archives:

April 2009

warts and allI came across a post today from Scott Ginsberg (aka That Guy With The Nametag), where he talks about 11 ways to inspire and influence people through imperfection and inadequacy.

Yes, counter-intuitive as it may seem, presenting yourself to the world, including your clients, warts and all, is actually one of the more effective ways to build rapport (as well as being a lot less effort than pretending to be perfect and know all the answers!)

Scott lists the 11 ways as:

  1. Acknowledge and embrace all aspects of who you are. 
  2. Probe your darkness. 
  3. Recognize and visit your shadow.
  4. Be willing to talk about that shadow. 
  5. Acknowledge your slips. 
  6. Lead with vulnerability.
  7. Practice radical honesty. 
  8. Practice self-deprecating humor. 
  9. Practice self-disclosing weaknesses. 
  10. Practice integrating your humanity into your leadership role. 
  11. Reduce the distance.

I absolutely agree with him, and it’s a key component of Personality Marketing that I’ve talked about in the past.

People do business with people they know, like and trust, and if you’re not being true to who you are, and how you feel and operate, you’re going to come unstuck eventually.

Don’t try to be all things to all people – be yourself, and be comfortable with your clients being themselves too.

To read the rest of Scott’s excellent article, go to the HELLO! My Name Is Blog.

Today’s message: Don’t be afraid to tell the truth about who you are – vulnerability is strength.