From the monthly archives:

June 2010

Eventbrite - selling tickets online made easy

Eventbrite - selling tickets online made easy

I’ve been meaning to write a review of Eventbrite for a very long time, and I figured it was about time I just did it…

I’ve been using Eventbrite for a few years now.  It’s always been good, but it just gets keeps getting better and better.

Amongst other things, I run the official HypnoBirthing UK website (  I put it together about 6 years ago, and although the content has been added to over the years, the design is still pretty much as it was i.e. very basic.  However, thanks to my search engine knowledge, it’s ranked #1 in Google ( and receives thousands of unique visitors a month.

One of the things we promote are training courses for people interested in training as a HypnoBirthing practitioner.  With zero budget, and no advertising, we’ve sold north of £300,000 of training places, and all done almost entirely hands off, with nothing sent out in the post.  These are courses with places at £695 a place, 24 places on a course, we usually sell out well in advance, and I’ve sold courses out in as little as 24 hours.

Eventbrite handles the whole event sales and attendee management process, from start to finish.  You can set up an event very quickly and easily, and it makes selling tickets online incredibly simple – dare I say it, even fun!

Basically, you give your event a name, set the dates and times (and it can be a recurring event), set an event capacity, set up your ticket types and prices, fill in your Google Checkout and/or Paypal details, and publish your event.

Once you’ve done that, you can then send out invites to your event (you can import email addresses to send to) and then track who’s opened the email, who’s RSVP’d, who’s booked, who hasn’t.  You can send out reminders to those who haven’t booked, thank those who have, etc.

Eventbrite can publish all the event details to Facebook, and you can also embed the registration form on your own website, thereby displaying live availability (we do this and it hugely cuts down on all those “Are there any tickets left?” calls and emails you usually get).

If you want to, you can create affiliate programs for people to help promote your event and discount codes that people can use (we sell so well we don’t need to but it’s a useful feature).

You can set tickets to go on sale at a particular time, for example to create ‘early bird’ discounted tickets that expire on a particular date and then automatically get replaced with the full price ticket.

We use this for the ‘be-back’ refresher places, setting them to go on sale at a particular time, and notify everyone in advance, so everyone gets a fair shot at getting a ticket.  You know, like the big bands do, where there’s a mad scramble to get tickets to see U2, or whoever.

You can set an overall event capacity, and multiple ticket types, and Eventbrite automatically stops selling tickets when either the maximum number of a particular type of ticket, or the overall event capacity, is reached.

If you have to refund a ticket sale, you do that in Google Checkout or Paypal and it automatically cancels the ticket in Eventbrite and puts the ticket back on sale.

Eventbrite also allows you to create waitlists, so if a ticket becomes available, it automatically emails the people on the waitlist, in sequence, and you can set how long they get to book before it releases the ticket to the next person on the list.

You can create mini-surveys to ask for additional information when someone is booking e.g. where they heard about the event from, their professional background, things they want to cover in the event.  This can be asked once (for the ticket buyer) or for each attendee in the order.

When someone buys a ticket through Eventbrite, it automatically sends out a confirmation and a PDF ticket they can print out and bring with them.  This is barcoded and Eventbrite are planning on providing a webcam app for checking attendees in on the day.

In the meantime, there is already an iPhone app which can display your check in list and you just click on attendee names when they arrive and it automatically gets updated in your account.  You can even have multiple iPhones all updating the same list.

(We don’t use the online check-in functionality, but Eventbrite also allows easy printing of your attendee list to take you on the day).

You can run reports before and after the event, manually add attendees for bookings taken offline (giving you a single source of attendee data and making sure you don’t overbook), take cheque and invoice payment methods as well….the list of features goes on and on.

And if you’re not charging for your events, it’s totally free to use. If you’re charging, you can opt to either add the fee to the ticket price, or include the fee and then Eventbrite bill you monthly based on what you’ve sold.

Eventbrite is absolutely the biz, we couldn’t manage without it, and I’d thoroughly recommend you check it out.  Just go here and click on “Get Started” or “Learn More”:

If you’ve got any questions about how to use it, our experience, or anything else, leave a comment or contact me.