Personality Marketing

Maritime Safety and Security Consultancy – by my Dad

February 27, 2009

My Dad asked me for a quick website, as he is retiring from Inmarsat in May 2009, and setting up his own consultancy in maritime safety and security, particularly focussed on satellite communications and international regulatory issues. You can find his site at Maritime Safety and Security Consultancy – BAMCOM International – Brian Mullan. (And […]

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Same is lame – Jimmy Vee agrees with me!

February 24, 2009

Video from Jimmy Vee, Gravitational Marketing, explaining why being the same as everyone else is just lame! Stand out – be different – be memorable! And don’t be afraid to polarise opinions!

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Top 10 worst SEO mistakes

February 19, 2009

Link to Hubspot post about Top 10 worst SEO mistakes, and my personal experience of how bad even a major PLC can be as a web designer

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Sometimes simple signs work best

February 16, 2009

A short post with a good example of how simple van signwriting sometimes works best

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Millies Cookies? Millies cock-ups more like…

February 15, 2009

I had the perfect illustration just this afternoon of why some businesses don’t deserve to be in business. My family and I had just finished shopping in Milton Keynes, and decided to grab a delicious cookie before we headed back to the car. As usual, we went to Millies Cookies (the one just opposite Brunches, […]

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Nine year old writes dating book

February 13, 2009

Marketing lessons you can learn from Alec Greven, nine year old author of How To Talk To Girls.

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Overcoming objections by telling your customers what your product isn’t

February 10, 2009

Sometimes, telling your customers what your product isn’t, rather than what it is, can be a great marketing strategy. Particularly if your product or service is likely to get lumped in as “just another ‘whatever’”. I came across a trailer today for “He’s Just Not That Into You” where they use this approach (in my […]

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Optimism is the cure for the downturn

February 9, 2009

Commentary and suggestions on a story about Sir David Tang on BBC News website, stating that optimism is the cure for the downturn

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Why living life without limits will offend some people

February 7, 2009

Requote and commentary on a post from Life Without Limits Community blog about why success and the desire for acceptance are mutually exclusive objectives

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