February 10, 2009
Sometimes, telling your customers what your product isn’t, rather than what it is, can be a great marketing strategy. Particularly if your product or service is likely to get lumped in as “just another ‘whatever’”. I came across a trailer today for “He’s Just Not That Into You” where they use this approach (in my [...]
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February 9, 2009
Commentary and suggestions on a story about Sir David Tang on BBC News website, stating that optimism is the cure for the downturn
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