Why you should take a stand

December 19, 2008

A short post on one very good reason why you should take a stand on an issue…or an approach…or a way of doing business.

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Mozy makes a controversial t-shirt out of online backup

November 27, 2008

I came across this article today: http://www.theregister.co.uk/2008/11/27/mozy_back_the_fslash_up/ It was the image of the t-shirt that caught my eye… There’s also a competition that they’re running, which is great for getting involvement from their users and customers: http://www.computernightmare.com/cn/ Could you make a promotional item that your customers would actually want to wear or use in public?

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How to get people to sponsor a cartoon

November 19, 2008

If I offered you a collection of cartoons from the last ten years as a book, would you buy it? What if I told you it was a hardback? And what if I told you it would cost you $75? And that alternatively, you could give a minimum donation of $100, and you’d get the [...]

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Merry Christmas from the Personality Elf

November 18, 2008

You’ll no doubt see several versions of this but I just wanted to wish all readers of my blog a very Elfy Christmas! Send your own ElfYourself eCards

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Incredibly moving music video from Devon Gundry – “Armed”

November 14, 2008

Something completely off topic, but this is such a beautiful and moving video and song, I had to share it. It’s by Devon Gundry, it’s called “Armed”, and it’s from the writings of Baha’u’llah, the founder of the Baha’i Faith. Devon Gundry – “Armed” from Justin Baldoni on Vimeo. I defy anyone to watch it [...]

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A fantastic example of crap marketing

November 12, 2008

A blogger and entrepreneur I follow called Jeff Chavez of NorthStar Think Tank referenced a truck he’d seen recently: I was driving next to a truck that was transporting some portable bathrooms. The company was called “Port-O-John.” On the door of the truck were these words, “The Number One Company in a Number Two Business!” Now, [...]

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Are you kissing your ass goodbye?

November 7, 2008

As I wrote in a post about The Old Man, The Boy and The Donkey, trying to be all things to all people is basically slow death to almost any business, but especially small business. I came across a post today (again from John Jantsch) that addresses this subject, with a simple question and a [...]

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The definition of branding (for small businesses)

November 5, 2008

I came across a great blog post today from a well-known and very successful small business marketer called John Jantsch, creator and author of Duct Tape Marketing. In it, John gives a great definition of both marketing, and branding, as applied to small businesses: “Marketing is getting someone who has a need to know, like [...]

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How to hoover a horse

October 15, 2008

Very quick post today, but a perfect illustration of how making your product unique/talkable can get you massive coverage. Karen Armstrong from North Yorkshire is one of the first people in the UK to invest in an Anivac – or, as the BBC website puts it, a vacuum cleaner for horses (and other animals). Believe [...]

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