Personality Marketing

Post from Marketing Profs, linking to a blog post with some great examples of newsletters with personality

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It doesn’t take a professional to produce the perfect ad - just the right ingredients. See how this advert for a drinking partner is pretty much perfect!

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One guy I’ve been following for a long time, and whose style I really like, is Paul Myers.
He recently created a report which “…explains the unlikely connection between Grammar Cops, yuppie reporters, wombats and marketing. It also shows that you can find powerful marketing lessons almost everywhere. In the process, it’s good for a few [...]

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I came across this BBC News article today:
Children’s mags ‘damage writing’
“The report said these pupils read lightweight fiction and magazines at home for pleasure, which some teachers regarded as “comfort reading”.
Teachers said they were concerned about the impact on pupils’ writing, which tended to be “inappropriately colloquial” when the task required a little more formal style.
This [...]

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