Link to a great post on The Personality Project about how LEGO engaged adult fans of LEGO (AFOLs)
Entries Tagged as 'Products With Personality'
How LEGO used comics to build a community
May 29th, 2008 · 2 Comments
Tags: Corporations with personality · Products With Personality
How Anatomicals made their product stand out on the shelf
May 7th, 2008 · No Comments
How Anatomicals made mundane products stand out with simple but eye catching packaging for lip balm,energy patches,herbal remedy and breath freshener