Personality Marketing

OK, OK - I know.  You might be thinking I’m rather over-using these guys as an example, but I really do think they ‘get it’ far more than 99.999% of small businesses out there.  (And no, I don’t get anything for recommending them or talking about them).
So why another post about Clarity?  Well, despite their [...]

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You might remember me talking about how I think Clarity IT is a shining example of the kind of marketing approach I’m talking about in the post “Getting a little Clarity in your marketing“.
Well, I just had my standard ‘your order has been shipped’ email, but I also got a more personal (and fun) email [...]

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I stumbled across a page today from an organisation called Natural News.  I know it’s American (which if you’re from the UK might be slightly off-putting - hey, I like Americans but I know there’s people out there that find them kinda ‘in your face’), but it’s a great example of ‘know your audience’.
I’m not [...]

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Sometimes I come across websites from people that just ‘get it’.  The guys at Clarity IT are one of the few, and a shining example of what I’m trying to get through the skull of every small business owner out there.
I think they have a brilliant, hilarious and devastatingly effective website (I just ordered some [...]

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