Personality Marketing

Tim Ferriss explains the power, and rationale, of just being you

gordon_mullan — Mon, 22 Dec 2008 16:33:44 +0000

A video of an interview between Rohit Bhargava and Tim Ferriss explaining why it's important to just be you

How Firebox got fantastic publicity out of wrapping presents badly

gordon_mullan — Mon, 22 Dec 2008 11:03:38 +0000

How Firebox made delivering their products and presents badly wrapped into top notch media coverage

Why you should take a stand

gordon_mullan — Fri, 19 Dec 2008 12:59:27 +0000

A short post on one very good reason why you should take a stand on an issue...or an approach...or a way of doing business.

Mozy makes a controversial t-shirt out of online backup

gordon_mullan — Thu, 27 Nov 2008 17:03:50 +0000

I came across this article today: http://www.theregister.co.uk/2008/11/27/mozy_back_the_fslash_up/ It was the image of the t-shirt that caught my eye… There’s also a competition that they’re running, which is great for getting involvement from their users and customers: http://www.computernightmare.com/cn/ Could you make a promotional item that your customers would actually want to wear or use in public?

How to get people to sponsor a cartoon

gordon_mullan — Wed, 19 Nov 2008 12:03:46 +0000

If I offered you a collection of cartoons from the last ten years as a book, would you buy it? What if I told you it was a hardback? And what if I told you it would cost you $75? And that alternatively, you could give a minimum donation of $100, and you’d get the book [...]

Merry Christmas from the Personality Elf

gordon_mullan — Tue, 18 Nov 2008 17:54:16 +0000

You’ll no doubt see several versions of this but I just wanted to wish all readers of my blog a very Elfy Christmas! Send your own ElfYourself eCards

Incredibly moving music video from Devon Gundry - “Armed”

gordon_mullan — Fri, 14 Nov 2008 15:50:55 +0000

Something completely off topic, but this is such a beautiful and moving video and song, I had to share it. It’s by Devon Gundry, it’s called “Armed”, and it’s from the writings of Baha’u'llah, the founder of the Baha’i Faith. Devon Gundry - “Armed” from Justin Baldoni on Vimeo. I defy anyone to watch it all the way [...]

A fantastic example of crap marketing

gordon_mullan — Tue, 11 Nov 2008 23:52:02 +0000

A blogger and entrepreneur I follow called Jeff Chavez of NorthStar Think Tank referenced a truck he’d seen recently: I was driving next to a truck that was transporting some portable bathrooms. The company was called “Port-O-John.” On the door of the truck were these words, “The Number One Company in a Number Two Business!” Now, if you [...]

Are you kissing your ass goodbye?

gordon_mullan — Fri, 07 Nov 2008 16:05:06 +0000

As I wrote in a post about The Old Man, The Boy and The Donkey, trying to be all things to all people is basically slow death to almost any business, but especially small business. I came across a post today (again from John Jantsch) that addresses this subject, with a simple question and a challenge [...]

The definition of branding (for small businesses)

gordon_mullan — Wed, 05 Nov 2008 17:17:59 +0000

I came across a great blog post today from a well-known and very successful small business marketer called John Jantsch, creator and author of Duct Tape Marketing. In it, John gives a great definition of both marketing, and branding, as applied to small businesses: “Marketing is getting someone who has a need to know, like and trust [...]