Well, I guess it was inevitable. Turns out I’m not the only person on the planet that thinks personality matters… 
There’s a new website up, initiated by fellow ‘personality preacher’ Rohit Bhargava, called The Personality Project. The tagline is “100 Visionary Minds. 1 Question. Why does personality matter?”
Get yourself over there today and find out - www.thepersonalityproject.com
Why not start with this post from Andy Sernovitz?
Personality DOES matter - it’s the thing people will talk about.
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