Great minds think alike – why does personality matter?

by gordon_mullan

Well, I guess it was inevitable.  Turns out I’m not the only person on the planet that thinks personality matters… 🙂

There’s a new website up, initiated by fellow ‘personality preacher’ Rohit Bhargava, called The Personality Project.  The tagline is “100 Visionary Minds.  1 Question. Why does personality matter?”

Get yourself over there today and find out –

Why not start with this post from Andy Sernovitz?

Personality DOES matter – it’s the thing people will talk about.

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