How Virgin made a boring safety video utterly compelling

by gordon_mullan

A few years ago I was on a Virgin Atlantic flight, and saw their safety video. You know, those “oh my God, not another boring ‘heard it all before’ announcement – where did I put my book?” announcements. Well, this isn’t – not by a long shot. In fact, it’s so engaging, passengers would insist that anyone not watching it watched it.

UPDATE

Some people would say the Virgin America one is even better – judge for yourself

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http://www.personalitymarketing.co.uk/corporations-with-personality/delta-safety-video-shows-how-personality-pays-off/ Delta safety video shows how personality pays off | Personality Marketing – small business marketing advice from Gordon Mullan

[...] to the article I wrote about the Virgin Atlantic safety video, Delta Airline has discovered how putting some personality into what is normally a very mundane and [...]