How Virgin made a boring safety video utterly compelling

by gordon_mullan

A few years ago I was on a Virgin Atlantic flight, and saw their safety video.  You know, those “oh my God, not another boring ‘heard it all before’ announcement – where did I put my book?” announcements.  Well, this isn’t – not by a long shot.  In fact, it’s so engaging, passengers would insist that anyone not watching it watched it. 


Some people would say the Virgin America one is even better – judge for yourself

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