Personality Marketing

Came across a great summary today which answers the question “What is personality?” from Rohit Bhargava, author of “Personality Not Included“.

It’s free, and you can download it at: http://www.personalitynotincluded.com/deconstruction

Go download it now - and bear it in mind whenever you are constructing (or better, rediscovering and expressing) your personality in your marketing.