Wow - busy day for noticing useful stuff today!
A guy called Rohit Bhargava is launching his book today called:
“Personality Not Included: Why Brands Lose Their Authenticity And How Great Companies Get it Back
Faceless companies don’t work anymore. In a world where consumers have more access to information than ever, and more power to share their voice … a brand’s identity is no longer controlled through marketing and advertising. In this new era, what you say your brand stands for is no longer good enough. What you demonstrate to your customers matters most. This is the power of your personality. Personality Not Included is an essential guide for brands on putting back the missing ingredient in their marketing to build loyal customers, foster consumer (and employee) evangelists, and create a connection that goes beyond profit. The future of business requires new authenticity. Personality is the secret weapon that brings authentic brands to life.”
You can read the introduction to the book here: Introduction to Personality Not Included
He’s singing the same song as me - personality matters!
If you would like to pre-order the book, you can do that at Amazon.co.uk: Pre-order Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back
Posted under Marketing
This post was written by gordon_mullan on March 28, 2008
Hi Gordon,
Thanks for your Facebook friend invite - great to discover your blog as a result! I figured I would not be the only one to have this idea, so kudos to you for also spotting the importance of personality and writing about it. It will be another few weeks before the book is out in the UK - but I’ll send you a note via Facebook to get your address so I can send you a signed copy!
All the best,
Rohit