Overcoming objections by telling your customers what your product isn’t

by gordon_mullan

Sometimes, telling your customers what your product isn’t, rather than what it is, can be a great marketing strategy.  Particularly if your product or service is likely to get lumped in as “just another ‘whatever'”.

I came across a trailer today for “He’s Just Not That Into You” where they use  this approach (in my opinion) brilliantly.

If you’re a guy, and you’ve ever been dragged along to a ‘chick flick’, or even if you’re of the female persuasion and got sick of all the cliches that usually go along with chick flicks, then you’re liable to just dismiss this film.

The film makers know this – and so they’ve put a “Top 10 Chick Flick Cliches That Are Not In The Movie” on the website: http://www.hesjustnotthatintoyoumovie.com/

Watch, listen and learn – and then ask yourself these questions:

  • Is my product or service getting ignored by some people because of preconceptions?
  • How can I dispel those preconceptions in an engaging, personality-filled, talkable way, that makes the prospect want to find out more/buy?

I can’t vouch for whether the film is actually any good as I haven’t seen it, but that ‘anti-trailer’ was good enough to make me think about going and finding out!

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