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Virtual Lego on a translucid floor
Creative Commons License photo credit: fdecomite

Short post today to link over to a great article on The Personality Project, entitled How LEGO used comics to build a community.

My reasons for linking over are the first and last paragraphs in the article, which I absolutely agree with:

“Perhaps the real challenge for organizations looking to find their unique personality is figuring out how to convince clients that newly discovered personality isn’t yet another marketing trick or sales tactic.”

“…personality is more than just telling customers what you or your company are about; personality is showing that you’ve learned something and doing something about it.”

Couldn’t agree more Jake!