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After something of a hiatus in my updates to this website (and my work on Personality Marketing), I’m coming back with a slightly revised focus.

Essentially, I’m going to be talking about, and demonstrating, how to use your personality in your social media marketing.  In particular, I’ll be showing you how to use video and audio to enhance your website, and your online marketing efforts and profile.

But before I get into all that, check out the video below.  It’s been around a while, but it’s well worth watching if you have any doubt at all as to whether you should be getting involved with Facebook, Twitter, and all the other Web 2.0 stuff you keep hearing about.

Stickers are one of the most versatile marketing tools out there, contact vinylcuttingmachineguide for more info. Promotional stickers can be used in so many different ways and in so many different places; nothing else comes close when you’re talking about potential advertising value. Whether you are using a sticker by itself or sticking it to something else in order to draw attention, stickers are made to get noticed and send a message in ways that other marketing materials just can’t. Get stuck on stickers and see what they can do to make your marketing more memorable.

Using stickers to push brand image

Many companies effectively use stickers to push and promote their brand image. You see logo stickers everywhere – on the backs of cars, on bulletin boards, on lamp posts, and certainly on consumer products and packaging. Stickers can be thought of as mini billboards, giving people an opportunity to take notice of your logo or slogan outside of the usual context, giving your company more top-of-mind awareness.

Let me hear your comments – do you agree with this?  What experience have you had with social media marketing?  What’s your biggest challenge?

Let me know – I’d love to hear from you!

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A fantastic example of crap marketing

November 12, 2008

A blogger and entrepreneur I follow called Jeff Chavez of NorthStar Think Tank referenced a truck he’d seen recently: I was driving next to a truck that was transporting some portable bathrooms. The company was called “Port-O-John.” On the door of the truck were these words, “The Number One Company in a Number Two Business!” Now, […]

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Are you kissing your ass goodbye?

November 7, 2008

As I wrote in a post about The Old Man, The Boy and The Donkey, trying to be all things to all people is basically slow death to almost any business, but especially small business. I came across a post today (again from John Jantsch) that addresses this subject, with a simple question and a […]

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The definition of branding (for small businesses)

November 5, 2008

I came across a great blog post today from a well-known and very successful small business marketer called John Jantsch, creator and author of Duct Tape Marketing. In it, John gives a great definition of both marketing, and branding, as applied to small businesses: “Marketing is getting someone who has a need to know, like […]

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Small Business Marketing Tips #3: What Most Marketing & Vacuums Have In Common – They Both Suck!

April 2, 2008

Learn what a vacuum company can teach you about marketing your small business. Take a minute and read this now!

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The Old Man, The Boy and The Donkey – marketing advice from Aesops Fables

March 28, 2008

Marketing advice from 600BC – the story of The Old Man, The Boy and The Donkey from Aesops Fables

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100 Best-kept Marketing Secrets

March 28, 2008

Free download of 100 best kept marketing secrets from other small business owners

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I like the sound of Dilberts Marketing Biathlon

March 14, 2008

A little light relief for a Friday: 🙂  I love that!

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What wombats can teach you about copywriting

February 29, 2008

One guy I’ve been following for a long time, and whose style I really like, is Paul Myers. He recently created a report which “…explains the unlikely connection between Grammar Cops, yuppie reporters, wombats and marketing. It also shows that you can find powerful marketing lessons almost everywhere. In the process, it’s good for a […]

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