Quick post today.
I saw an articulated lorry today signwritten with an advert McVities Jamaica Ginger Cake - nothing unusual there.
What made me laugh out loud as I went past it on my journey down the M1 was the sign on the back doors:
“NO CAKE LEFT OVERNIGHT IN THIS LORRY”
Assuming it’s not a genuine warning (unless there’s been a rash of Ginger Cake thefts!) it’s another good example of how you can add personality to your product, and get some ‘word of mouth’ exposure in the process!
Your question: Is there anywhere your product is advertised that you can inject a little bit of ‘make people look twice’ personality?
Posted under Corporations with personality, Marketing
This post was written by gordon_mullan on March 31, 2008
