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personality not included

Personality deconstructed

by gordon_mullan

Came across a great summary today which answers the question “What is personality?” from Rohit Bhargava, author of “Personality Not Included“.

It’s free, and you can download it at:

Go download it now – and bear it in mind whenever you are constructing (or better, rediscovering and expressing) your personality in your marketing.


Personality Not Included – corporations need personality too

March 28, 2008

Great minds think alike – check out Rohit Bhargava’s book “Personality Not Included”

Read the full article