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Virtual Lego on a translucid floor
Creative Commons License photo credit: fdecomite

Short post today to link over to a great article on The Personality Project, entitled How LEGO used comics to build a community.

My reasons for linking over are the first and last paragraphs in the article, which I absolutely agree with:

“Perhaps the real challenge for organizations looking to find their unique personality is figuring out how to convince clients that newly discovered personality isn’t yet another marketing trick or sales tactic.”

“…personality is more than just telling customers what you or your company are about; personality is showing that you’ve learned something and doing something about it.”

Couldn’t agree more Jake!


Delta safety video shows how personality pays off

March 28, 2008

Even mundane, commonly ignored communications can have personality – and get people talking about you and your company. Look at this Delta Airline safety video for an example.

Read the full article

The Old Man, The Boy and The Donkey – marketing advice from Aesops Fables

March 28, 2008

Marketing advice from 600BC – the story of The Old Man, The Boy and The Donkey from Aesops Fables

Read the full article