Posts tagged as:

sign writing

A blogger and entrepreneur I follow called Jeff Chavez of NorthStar Think Tank¬†referenced a truck he’d seen recently:

I was driving next to a truck that was transporting some portable bathrooms. The company was called “Port-O-John.” On the door of the truck were these words, “The Number One Company in a Number Two Business!”

Now, if you needed portable toilets, I think this would stick in your mind!  It fulfils the criteria of:

  • Describing what the business does
  • Being memorable
  • Being relevant to the product or service
  • Providing a reason to call

That last point is slightly debatable since they haven’t ‘proved’ if or why they’re number one, but all-in-all, it’s a hell of a lot better than the kind of thing most businesses choose to put on their vans e.g.:

AJ Smith Sanitary Solutions
Tel: 01234 567890

If you have a van, take a look at it now.  Then ask yourself if it meets the criteria above.

If you’ve seen particularly good or particularly bad examples of van sign-writing, please leave me a comment below – I’m looking for examples for a special report I’m creating.



More idiotic sign writing on vans

June 4, 2008

More examples of idiotic choices for sign writing on vans, and some suggestions on how to improve, or use sign writing on your own private vehicle.

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Did you know 007 drives a red van?

May 28, 2008

A post illustrating good and bad (in fact appalling!) examples of vehicle signwriting

Read the full article