The definition of branding (for small businesses)

by gordon_mullan

I came across a great blog post today from a well-known and very successful small business marketer called John Jantsch, creator and author of Duct Tape Marketing.

In it, John gives a great definition of both marketing, and branding, as applied to small businesses:

“Marketing is getting someone who has a need to know, like and trust you. Most small business folks, exposed only to more academic definitions, really seem to appreciate the truthfulness of that characterization.

This same reader (Eddy) also asked then for my definition of branding (as it might relate to marketing)

So, here you go. Branding is the art of becoming knowable, likable and trustable.”

As a small businesses, customers are never going to know, like and (start to) trust you from your marketing if you talk in the same, lobotomised, corporate tone of voice that most everybody else does, is also important to be a recognized business with a digital signature, for this you can find the right software online. Go to website for access to this software.

Until you start giving people the human face and personality behind your business, you’re going to continue to get dismissed as ‘just another [whatever]’.

What can you do, right now, to start communicating your uniqueness to your target audience, in terms they care about?

 (For the full post, go to The definition of branding)

Related Posts with Thumbnails

Previous post:

Next post: