The Old Man, The Boy and The Donkey – marketing advice from Aesops Fables

by gordon_mullan

Sound marketing advice can be found in the strangest, and oldest of places – in this case, one of Aesop’s Fables.  In case you didn’t know Aesop was an Ancient Greek slave and story-teller – so we’re talking about marketing advice from about 600 BC!

I’m always trying to encourage you to put some personality into your marketing, and this story perfectly illustrates why:

“An old man and a young boy were traveling through their village with their donkey. The boy rode on the donkey and the old man walked.

As they went along they passed some people who remarked it was a shame the old man was walking and the boy was riding.

The man and boy thought maybe the critics were right, so they changed positions.

Later, they passed some people that remarked, “What a shame, he makes that little boy walk.” They then decided they both would walk.

Soon they passed some more people who thought they were stupid to walk when they had a decent donkey to ride. So, they both rode the donkey.

Now they passed some people that shamed them by saying, “How awful to put such a load on a poor donkey.”

The boy and man said they were probably right, so they decided to carry the donkey.

As they crossed the bridge, they lost their grip on the animal and he fell into the river and drowned.

The moral of the story?

If you try to please everyone, you may as well just kiss your ass goodbye.”

OK – honesty moment.  That’s not the original wording, but it made me smile more!

And the point made by the original wording of the moral is as true now as it’s always been: “PLEASE ALL, AND YOU WILL PLEASE NONE.

Are you trying to please everyone?  Or are you being uniquely you – and attracting the kinds of customers and clients that love you for that?

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